INSIGNIA WINE COOLER
For this project, I worked with the team on creating the creative brief, strategy statement, as well as collecting research. As a team, we created the concept of an elegant wine cooler that would attract our target audience of women who work all day and want to come home to something that makes them feel special. My individual work included the creative brief and the creative work throughout the campaign. I designed the computer comps and final billboards using Adobe Illustrator and Photoshop.
FRENCH'S CRISPY FRIED ONIONS
For this group project, we created a campaign we highlighted that French's Crispy Fried Onions can be used to take any of your food creations to the next level. My role in this project was account planner along with designing one of the print ads. I worked on the creative brief, art direction and copywriting components, Most of the work created was of equal contribution.
THE HEARD
For our "Hate Something Do Something" campaign, my group and I decided that we wanted to create an app and a campaign to help teenagers in highschool with depression. We created an app called "The Heard", combined with digital, social media, print, and radio components. My role in this campaign was creating the name of the app, the app logo, social media promotions, finding partnerships with organizations and editing the radio spot.
APP
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DIGITAL/ SOCIAL MEDIA
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POSTERS
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RADIO SPOT
WEBSITE
SPONSORSHIPS
