IZZE
For this individual, I worked on creating a one page magazine advertisement for IZZE Sparkling Juice. From the creative brief to the final ad, my hands were at work creating an ad to target the millennial audience.
Positioning Statement: To “Wannabe-Bloggers”, IZZE is the energizing sparkling drink that is packed with real fruit juice.
Creative Design: Using the authentic IZZE color scheme, the ad highlights the woman's excited face. The model, Natasha Culzac, is an African-American woman with naturally red hair and freckles. She represents the brand well because she is the face of natural beauty and a sparkling personality.
KAWASAKI MOTORCYCLES
For this campaign, I worked along side a group to create a three page magazine campaign. I researched the client and the competitive market to identify our target audience. I developed the idea of showing a landscape image in the reflection of the bike.
Positioning Statement: To "Restless Working Men," Kawasaki Motorcycles, is the cool toy that is the fountain of youth.
I led the group in the final design on Adobe Illustrator and Photoshop. I developed the tagline, GO ON, as well as other design components along the way.
WATT-A-RIDE
For this campaign, we chose a local service to create a multi-dimensional campaign. Watt-A-Ride is a Denton owned and operated service that takes Dentonites to and from the DFW and Lovefield Airports.
We chose this service because we saw the need for improvement in their advertising efforts.
We created a three page magazine campaign, promotional, ambient, digital, and a TV storyboard.