IZZE
For this individual, I worked on creating a one page magazine advertisement for IZZE Sparkling Juice. From the creative brief to the final ad, my hands were at work creating an ad to target the millennial audience.
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Positioning Statement: To “Wannabe-Bloggers”, IZZE is the energizing sparkling drink that is packed with real fruit juice.
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Creative Design: Using the authentic IZZE color scheme, the ad highlights the woman's excited face. The model, Natasha Culzac, is an African-American woman with naturally red hair and freckles. She represents the brand well because she is the face of natural beauty and a sparkling personality.
KAWASAKI MOTORCYCLES
For this campaign, I worked along side a group to create a three page magazine campaign. I researched the client and the competitive market to identify our target audience. I developed the idea of showing a landscape image in the reflection of the bike.
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Positioning Statement: To "Restless Working Men," Kawasaki Motorcycles, is the cool toy that is the fountain of youth.
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I led the group in the final design on Adobe Illustrator and Photoshop. I developed the tagline, GO ON, as well as other design components along the way.
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WATT-A-RIDE
For this campaign, we chose a local service to create a multi-dimensional campaign. Watt-A-Ride is a Denton owned and operated service that takes Dentonites to and from the DFW and Lovefield Airports.
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We chose this service because we saw the need for improvement in their advertising efforts.
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We created a three page magazine campaign, promotional, ambient, digital, and a TV storyboard.